IDS plans financial linkage product

[title]IDS plans financial linkage product[/title]

IDS is linking all its financial services through a new product, aimed at the middle market, uniting all the client's assets and liabilities in one consolidated system. Television and print marketing will be used with 20 million pieces of direct mail to promote the product. The company will also add more mutual funds, unit trusts, two new savings certificates, and real estate shelters, and will enhance its insurance and annuity lines.

Full text: American Banker, May 4, 1984
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